I Recently Opened A Barbershop, Business Is Slow And I Would Like To Do Some Advertising Other Than Flyer’s?
Uncategorized December 9th, 2009Does anyone have any ideas how to advertise or market a barbershop.
Does anyone have any ideas how to advertise or market a barbershop.
December 9th, 2009 at 6:53 pm
Hi,
I own a barbershop, how many barbers do you have, what are your prices, what services do you offer,do you have good parking, what type of clientel are you seeking, young old, both?…
Let me know….and I’ll give you some ideas…
December 9th, 2009 at 6:53 pm
Forget Search Engine Optimization for something like a local barbershop. Success in that world will cost you a lot of money and time.
Instead, go with a simple (and virtually free) approach to bring in more clients:
Get with other local merchants and do a cross-coupon promotion.
Give them coupons to present to their clients.
In exchange, offer their coupons to your clients.
When someone goes to the local restaurant, shoe store, bakery, etc… your coupons in their stores can bring you more business.
When someone comes in for a haircut, they can get coupons for the other local merchants.
You will all get free publicity and help each other build in the process. It’s “win-win” and will only cost you the price of getting coupons printed up.
Brian Rooney
TrafficWave.net LLC
http://www.trafficwave.net/
December 9th, 2009 at 6:53 pm
Hi,
There are many ways to market a small business on the web. You can buy banner ads, text links, or use PPC. However, the best way is to get listed in a bunch of portals. Portals and directories are like phone books, and they often provide a lot of traffic because they tend to rank high on Google.
This portal is giving away a free business card holder for lising your business (I got mine a few days ago in the mail). If you want to know about some other portals, just let me know.
http://www.exclusive-directory-business-cards-holder.info
Best of Luck
December 9th, 2009 at 6:53 pm
Barbershops typically cater to local clients, people don’t want to travel very far to get to you (unless you are a high priced celebrity shop or speciality shop).
So stick to things like flyers, billboards, newspapers etc.
If you are in a low traffic location then put signs around to let people know where you are, your hours of business etc. Include a map.
Remember to keep it reasonably local, people won’t want to drive very far to get to you. All the best to you
December 9th, 2009 at 6:53 pm
We joined a networking group. The best one is BNI. It will grow a business by 80% per year attended.
You can see if there is one in your area. by going to http://www.bni.com
I have seen barbers join these groups a grow fast. So get ready for a ride.
Another good one is the Chamber in your area. Most usually have a Mixer for everyone in town to go to for free. Mostly other businesses, but it is a great way to sperad the word.
These groups love freebies. So if you were to have something to hand out with your contact info on it. Maybe a comb with your name or web site on it? How cool would that be?
Now, you should have a web site. The internet is the yellow pages of today. And with one that has a gurantee is even better. Check it out http://www.takecareofmywebsite.com
December 9th, 2009 at 6:53 pm
First, launch a website and do some basic search engine optimization and site submissions. Unlike fliers, your website won’t go away, and should become a stronger marketing tool as you grow.
Second, I haven’t heard of too many barber blogs so that would definitely set you apart from the crowd and might even get you some PR. You could post factual info about haircuts combined with barber shop humor - clean of course if you want good publicity. When it works, don’t forget me
December 9th, 2009 at 6:53 pm
Depends on how much money you have. There’s a few “local” ways to advertise that might be more affordable than radio.
1. Bus stop ads
2. Taxi tops
3. Grocery carts
4. PennySaver (or whatever your local “saver” mailer is)
5. Local newspaper (not the BIG one, the weekly city one if you have one)
Offer some sort of discount as a thank you for coming in. Like “haicuts for $6″ or something like that. Once people come in and like you they’ll likely come back if your regular prices are fair.
Good luck to you!
December 9th, 2009 at 6:53 pm
radio spots are relatively cheap.
for a small price you can develop a web site.
December 9th, 2009 at 6:53 pm
Give a t-shirt to a costumer after having his hair cut. Put something like ” I GOT THIS HAIRCUT FROM (name of your barbershop).. I know I look good”
December 9th, 2009 at 6:53 pm
Radio works!
December 9th, 2009 at 6:53 pm
make a haircut with your shop name spell out on it. would be really cool to see that in the street.